Out of the box thinker and creative minded? Looking for a career in Communications (advertising, PR, marketing)? If so, we are here to help you finding some inspiration in order to give your career a fresh start.
We will share with you a list of 5 must-read books and also 5 must-see movies about advertising, PR and marketing, bringing together theory and practice. So, you’ll have to find motivation to do this homework.
A great cultural background is the key to a successful start, trus us. So, let’s get it started!
5 must-read books:
Confessions of an advertising man – David Ogilvy
The book is full of pieces of advice: how to gain and keep your clients satisfied, how to create memorable ads, how to write powerful texts or how to become the best one in your field. These tips are very useful today, despite the fact they were written more than 50 years ago. Even if advertising is about permanent changes, it looks like there are some tips that never die. So, you will have a lot to learn from one of the best men in this industry, maybe the best one.
Hey Whipple, Squeeze This – Luke Sullivan
This book follows the 2 main rules in advertising: “1. Keep it simple.”, “2. You will have a lot of success if your ad’s reader will keep in mind only one thing from your campaign”. In order to create a successful ad, you’ll have to follow one of these rules. Don’t forget: keeping it simple and clear is the key to communicate efficiently.
Caffeine for the creative mind: 250 Exercises to Wake Up Your Brain – Stefan Mumaw
The most important introduction into advertising field still remains practicing. Caffeine for the creative mind is a book full of themes and problems that need to be solved. It is written both for advertisers (just to keep their minds focused) and for people who desire to work in advertising in order to see what they are up to.
Contagious: Why Things Catch OnPaperback - Jonah Berger
This book is about viralization. Jonah Berger focuses on the main desire of every advertiser– creating viral campaigns. It’s obvious that every one of them wants to see their work being appreciated all over the world, but the author wants to remind us that it isn’t only about fortune, but about people’s trust. Tip and trick: people only share articles that matches their souls and their social needs.
Presentation Zen – Garr Reynolds
This book tries to teach you, future advertiser, how to create a clear, catchy and smart presentation. Advertising is mainly about presentations, you know that, right? You don’t want to screw up a pitch, don’t you? Even if it’s about PowerPoint, Prezi or InDesign, keeping Reynolds’ tips in mind will help you create a “yay” presentation, good enough to keep the audience focused and sell your product.
5 must-watch movies:
How to Get Ahead in Advertising – 1989
Two minds work better than one, isn’t it? Dennis Bagley’s obsessive worrying affects not only his relationship with his wife, his friends and his boss, but also his own body - graphically demonstrated when he grows a large stress-related boil on his shoulder. So, he begins to think that he is going insane. But has he? Download this movie and find out.
Crazy people – 1990
Emory works in advertising. There comes a time when he gets fed up with writing dishonest ad copy and decides to tell the truth coming up with the following slogan: “Volvos: they are boxy but they’re safe.” His boss is so incensed by the unorthodox ads that he not only fires Emory, but also has him committed. The sanitarium to which Emory is sent becomes his source of inspiration. Back to the office, he creates a lot of successful ads. It seems that weird places can be inspirational for those in need.
Man of the year – 2006
This movie is actually a case study about successful political campaigns. Man of the year breaks the politician man stereotype, that one with boring speeches, you know what I am talking about, right? Robin Williams is the main character who manages to transform every political debate in a funny show. It’s a must see movie, especially politics are one of your interest fields and you would like to organise political campaigns soon.
Art&Copy – 2012
The movie reveals the work and wisdom of some of the most influential advertising creatives of our time - people who've profoundly impacted our culture, yet are virtually unknown outside their industry - "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different". The 89 minutes will surely make an impact on your becoming as an advertiser. You will have a lot of things to learn from the best.
Branded – 2012
If you are passionate about both advertising and Sci-fi, this movie is a must. Science Fiction, brands that get crazy to conquer the world and the people’s minds, conspiracy, there are only a few of the aspects that summarizes the action of the movie.
PS: the action takes place in future Moscow.
Until next time, Cora
8 November 2017