The myth of the perfect funnel: why your customer journey isn’t linear
Marketers love order. We create funnels, charts, and conversion paths that promise to make sense of how people make decisions.
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20.10.2025
Are Client Briefs Getting Worse or Just Changing?
The conversation comes back every few years, whispered in agency corridors and Slack channels: are client briefs getting worse?
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03.09.2025
Nordic vs. East-European visual culture: Where they meet and where they differ
Design is always a translation of context: climate, language, materials, economy, and the way people see themselves in society. Nowhere is this cle...
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03.07.2025
Automated content creation and what it means for your brand
Brands are constantly looking for smarter ways to stay visible without burning out.
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17.03.2025
Brand Identity vs. Brand Thinking. Understanding the key differences
In the world of branding, two fundamental concepts shape how businesses position themselves: Brand Identity and Brand Thinking.
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